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Tourism is travel for recreational or leisure purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited". Tourism has become a popular global leisure activity.

Business sectors comprising the tourism industry include: transportation, accommodations, eating and drinking establishments, shops, entertainment venues, activity facilities, and a variety of hospitality service providers who cater to individuals or groups traveling away from home.

Tourism product is not produced by a single business, nonprofit organization, or governmental agency; rather, it is defined as “a satisfying visitor experience.” This definition encompasses every activity and experience that a tourist encounters during his or her entire trip away from home. 

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